Best Google Ads Books

Google Ads is an online advertising platform developed by Google, which allows advertisers to get in front of their potential customers when they are searching on Google search engine, Google Maps, or YouTube, browsing on search partners, checking the news on Discover, or checking their Gmail account.

If you are an advertiser, a digital marketer, or a person passionate about Google Ads and want to learn more, here are some book recommendations you can start with.

Best Google Ads Books of 2020

Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2020 Edition)

This book was written by Jason McDonald, a successful practitioner of Google Ads and it is the #1 bestselling workbook on Google Ads Advertising.

Table of ContentsȘ

• Google Ads Basics - the basics matter, so begin at the beginning.
• Google Ads Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY.
• Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
• The Search Network - optimize your Google Search Network efforts in AdWords step-by-step.
• Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
• YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
• Shopping - Shopping Ads on Google including the Google Merchant Center.
• Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)
• Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master AdWords better, faster, cheaper.

Ask The PPC Manager — Self-Managing Google Ads That Make Money Without Agency Fees

“Ask The PPC Manager” showcases the Clicks to Money™ system — self-managing Google Ads that make as much money as possible, as fast as possible, for as long as possible, with as little work as possible, for months or years, without paying agency fees.

Google Ads Mastery Guide

This e-guide covers:

• All you need to know to get started with your Google Ads campaign.
• Find out the latest hot trends and new features added to the Google Ads interface
• Find out how to set up a Google AdWords campaign successfully!
• How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights
• Find out five easy steps to schedule your Google ads.
• Find out how much does Google Ads cost and how much businesses spend.
• Find out how to improve AdWords CTRS
• Find out how To Set Up Google AdWords Extensions & Which ones To Use.
• Find out all you need to know to add Negative Keywords to Google Ads and using them for better results.
• Business case studies successfully using Google Ads