Best Google Ads Books
Google Ads is an online advertising platform developed by Google, which allows advertisers to get in front of their potential customers when they are searching on Google search engine, Google Maps, or YouTube, browsing on search partners, checking the news on Discover, or checking their Gmail account. If you are an advertiser, a digital marketer, or a person passionate about Google Ads and want to learn more, here are some book recommendations you can start with. Best Google Ads Books of 2020 Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2020 Edition) This book was written by Jason McDonald, a successful practitioner of Google Ads and it is the #1 bestselling workbook on Google Ads Advertising. Table of ContentsȘ Google Ads Basics - the basics matter, so begin at the beginning. Google Ads Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional